Manage Networks

Chartboost Mediation offers two ways to obtain ads from Mediation Partners: bidding and waterfall. Please note that some partners may not support both. Review the following details to decide what the best method is for you.

Bidding 🔗

A programmatic advertising technique that allows publishers to offer their ad inventory to multiple ad exchanges simultaneously. The inventory is available at unrestricted, unfixed price points to maximize the value of each impression. This method increases competition and revenue. All bid request/response goes through OpenRTB server.

Waterfall 🔗

A non-programmatic advertising technique that requires a pre-defined fixed-CPM price with ad networks. The exchange will send requests to each line item from highest to lowest paying price until an ad offer meets the fixed-CPM price.

We recommend optimizing your waterfall based on recommendations from your partners and the Chartboost team in order to optimize your average revenue per daily active user. Working with multiple partners will also help maximize fill. Personalize your waterfall with keywords to customize specific targeting.

Mediation Partner Details 🔗

The following table details which partners supports waterfall or bidding, and with what ad format. Click into the partner name for their respective setup guides. Review the Ad Formats guide for additional details.