Ad Formats

Ad Format to Creative Type Compatibility Matrix 🔗

Interstitial 🔗

Interstitial ads typically take over the entire screen of the mobile device and appear at natural transition points such as when a user completes a level in a mobile game, after they’ve submitted a form or when switching between pages or screens in an app. These ads are designed to be more engaging and attention-grabbing than traditional banner ads, as they offer a higher level of immersion and often feature a call-to-action button to encourage user interaction.

Creative Types

• Static
• Video
• Playable
• MRAID
• Animated GIFs

Rewarded 🔗

Rewarded ads are non-skippable and opt-in advertisement, which are generally in video format. This type of ad rewards incentives to the viewers, such as extra life a game, absolute essentials and so on as an alternative to in-app purchase. Rewarded ads are generally shown in the starting of a game or an app, in between levels or viewing something or when you need an essential item from that app. The rewarded ad generally create a long-lasting impact on the viewers, better retention and click-through rate, which leads to a higher return on investment.

Creative Types

• Video
• Playable
• MRAID

Rewarded Interstitial 🔗

Rewarded interstitial ads are the same as Rewarded ads, but does not require user opt-in.

Creative Types

• Video
• Playable
• MRAID

Banner 🔗

Static banner ads present a single, fixed image or graphic along with a call-to-action (CTA) button or text. It does not contain any interactive elements or animations. Also referred to as “fixed banner ads”.

General banner size is 320x50 pixels.

Creative Types

• Static

Adaptive Banner 🔗

Adaptive banner ads utilizes the available screen size ratio instead of a set banner size. This provides full width usage and adapts the height based on the device.

Creative Types

• Adaptive

Mediation Partners Supporting Adaptive Banners 🔗

The following Partners can return both adaptive and fixed banner ads:

• AdMob / Google Bidding
  • Anchored Adaptive Banners
  • Inline Adaptive Banners

Mediation Partners Not Supporting Adaptive Banners 🔗

The following Partners can only return fixed ads in adaptive banner placements:

Bidding

• AdColony
• Amazon Publisher Services
• Chartboost
• Meta
• Mintegral

Waterfall

• Adcolony
• AppLovin
• Chartboost
• Digital Turbine Exchange (Fyber)
• HyprMX
• InMobi
• Mintegral
• Pangle
• UnityAds
• Verve
• Yahoo

The following Partner will not return any banners (adaptive nor fixed ads):

Bidding:

• Liftoff Monetize (Vungle)