List Builder

A device list is a simple list of device identifiers that lets you organize players into groups which you can then apply these lists to campaigns. (Note: Device lists are optional.)

Types of Device Lists 🔗

• Inclusion Lists let you target a group of individual devices. Any device not in the inclusion list will not be served an interstitial or video.
• Exclusion Lists let you block a group of individual devices. Any device in this list will not be served an interstitial or video.

Creating Device Lists 🔗

When it comes to building device lists, you have two options:

• Leverage our Device List Builder to easily upload and manage your lists.
• Use the Edit Device List API to update lists on the fly. Review our API Explorer for more information.

The identifiers you should use to build your lists are:

• The IFA for iOS devices
  • Dashes are not inserted
  • 32 characters long
  • Example of IFA for device lists: aaaaaaaabbbbcccc1111222222220000
• The GAID for Google Play devices
  • 4 dashes included
  • 32 characters long (not including dashes)
  • Lower-case letters
  • Example of GAID for device lists: aaaaaaaa-bbbb-cccc-1111-222222220000
• The Android ID for Amazon devices and older Google Play devices
  • 16 characters long
  • Example of Android ID for device lists: aaabbbbccc111222