# Analytics

## Overall Performance Data
In the **Mediation** > **Analytics** > [**Performance**](https://helium.chartboost.com/analytics/performance) page,

- **All Performance** will display all the performance data combining **bidding and waterfall**.
- **Bidding** will display the performance data for **bidding networks only**.
- **Waterfall** will display the performance data for **waterfall networks only**.

With all options, you will be able to filter data by app, placement, ad type, network sources, countries, and date range.

Waterfall data will also include line items.



## Bidding Distribution
In the **Mediation** > **Analytics** > [**Bidding**](https://helium.chartboost.com/analytics/bidding) page,

- **Price Distribution by Winning Bids** will display the number of winning bids in each price bucket.
- **Price Distribution by Shown Impressions** will display the number of impressions in each price bucket.


## Custom Analytics Reports
In the **Mediation** > **Analytics** > [**Reports**](https://helium.chartboost.com/analytics/reports), click **+ Add New Report** to set up a custom report.
- Set a **Report Name** and select email **Recipients**.
- Choose between **All Performance**, **Bidding** only, or **Waterfall** only.
- Select the desired **Dimensions** and **Metrics**.
- Set a time frame.
- Select the apps desired.
- Click **Save**.

Your report will automatically begin generating. Once the report is ready, you'll be able to **Download** or **Delete**. Refresh the page if the status does not automatically change. Report generation time may vary depending on your requested settings and amount of data available.