# COPPA

Developers are responsible for evaluating their app(s) to determine if they are directed to children under 13 (each a "Child-Directed App"). Apps included in Google's Designed for Families program, the Family section of Google Play, or the Kids Category of the Apple App Store should be treated as Child-Directed Apps unless the Developer has implemented an age gate for such an app. For any Child-Directed App, the developer shall set the proper settings to enable only contextual advertising.

Apps directed towards children  **DO NEED**  to opt out of behavioral targeting by specifying their app is COPPA during the  [app creation process](/en/monetization/publishing/adding-your-first-app-and-campaign/)  unless an age gate has been implemented.


## How do I opt out of behavioral targeting?

When  [creating an app](/en/monetization/publishing/adding-your-first-app-and-campaign/)  on the Chartboost dashboard, you  **must**  select whether your app is directed at Children under 13 or not. If you choose yes, your app will opt out of behavioral targeting and only serve contextual ads.



## What happens when I specify my app as a COPPA app?

-   Your users are only shown contextually targeted advertising campaigns.
-   Device identifiers are anonymized in external APIs (e.g. Export Installs).



## Can I change my COPPA setting once it is set?

Yes, you are free to change your settings in the future.  


## Can I opt out of behavioral targeting as a network advertiser?

No, the opt-out only applies to network publishers.  


## Why are there devices marked "NON-TRACKABLE" in my advertising reports?

The publishing app of that click or install is a COPPA app.  


## What happens when I have a COPPA app in cross-promotion campaigns?

Cross-promotion campaigns are restricted to promoting only apps with equivalent opt-out settings, else nothing will be served.

For example, COPPA apps may only cross-promote other COPPA apps. Similarly, apps that  _have not opted out_  of behavioral targeting  _may only_  cross-promote apps that  _have not opted out_.

-   COPPA apps may only cross-promote other COPPA apps.
-   COPPA apps may only be promoted by other COPPA apps.