# Cross Promotion _Advertise your new Awesome App in your existing Popular Apps with Chartboost Cross-Promotion Campaigns._ ## Before You Begin - Make sure to [add your apps](/en/monetization/publishing/adding-your-first-app-and-campaign/) before creating your Cross-Promotion campaigns. - The promoting app is required to have [Chartboost SDK integrated](/en/monetization/get-started/#sdk-integration). If you want to track installs or later monetize the promoted app, you should add the Chartboost SDK in this app too. - If you're only planning to advertise one of your apps via cross-promotion, you may also use [Server-to-Server tracking](/en/advertising/s2stracking/setting-up-s2s-tracking/). - If you want to use cross-promotion in your Mediation setup, please get in touch with your account manager. ## Start A New Cross-Promotion Campaign - From your dashboard navigation, go to **Advertising > Cross Promotion**. - Click **+ Add a New Campaign**. - Name your Cross-Promotion campaign and select the game you wanna advertise in the **"App Advertising in this Campaign"** drop-down. In the "**Select Apps"** section, select the app that will publish your new game. Note that this can't be the same as the app that is being promoted since you can't promote a game in itself ## Set Campaign Priority Under Logic When creating a new cross-promotion campaign you must choose priority by campaign or by location under Logic. We recommend that you use different locations for cross-promotion and standard network monetization. If you have separate locations for cross-promotion and standard network monetization then you will need to set priority **By Location**. - Click on **By Location**, then select the campaign priority for [ad locations](/en/monetization/publishing/ad-locations/) in the new prompt window. - Set priority between **Low to Highest** for any locations that are intended to serve cross-promotion. - Set **Never Show** for any locations that are intended to serve standard network monetization. In rare cases where you do not separate locations for cross-promotion and standard network monetization, then you can select **Campaign Default** priority between **Low and Highest** for the campaign. If you don't actively set a campaign priority, your cross-promotion campaign won't show in any named locations (different from the default one) since it will be automatically set to **By Location > Never Show**. If you're running multiple campaigns, Chartboost serves the ads in order of priority, from highest to lowest. - We will serve the highest priority campaign with as many ads as possible. When we don't have any more ads to serve that campaign, we will move down to the next-highest priority. - If two campaigns have the same priority, we will give them both an equal chance to show ads. Under **campaign frequency** select how often you want to cross-promote your app. ## Upload Your Advertising Creatives Adding targets to your campaign can show the right ads to the right players, therefore helping you get the most click-throughs and view-throughs. This will give you the greatest potential to earn revenue. - Go to **Campaign Targeting** and enter a name for your first target. - By default, your target will include all countries, all device types, all players, etc. Customize your target towards specific players, countries, game genres, and more. - Use [dashboard analytics](/en/monetization/viewing-analytics/) to determine the effectiveness of your campaign. ## Things To Note - If you've previously installed the game you're trying to promote, the interstitial showing it off will not appear on your device. We do not advertise apps that a user already installed. - Some of your cross-promotion impressions will go to our network. - Apps that have [opted out of behavioral targeting](/en/faq/coppa/) **CANNOT** start a cross-promotion campaign. - If you are using Chartboost SDK for cross-promotion install attribution, make sure advertising apps and publishing apps in your cross-promotion campaigns have all been updated to Chartboost iOS SDK 8.3.1 and above. Your advertising apps and publishing apps need to be under the same Apple Developer account. ## You might also like... - [Cross-Promotion FAQs.](/en/faq/cross-promotion/)