# Advertising Campaign

_Acquire users by advertising your app on the Chartboost network._

## Before You Begin…

- Make sure to review our [Advertiser & Creative Content Guidelines](/en/legal/advertiser-and-creative-content-guidelines/)
- [Integrate](/en/monetization/get-started/#sdk-integration)  the Chartboost SDK. If you plan on using only [S2S (server-to-server) tracking](/en/advertising/s2stracking/setting-up-s2s-tracking/) for CPI (cost per install) campaigns, then you don't need the SDK.
- [Add funds](/en/advertising/finances/) via your Chartboost platform. [Learn how to avoid going over budget](/en/faq/advertising/).



## Start A New Campaign

1. From your navigation, go to **Advertising > Campaigns.**
2. Click **+ Create New Campaign** at the top right.
3. **Select an app** to be promoted in the campaign.
4. Give it a **Campaign Name** that helps you quickly identify the campaign.
5. Click **Next Step**.
6. **Add a new target** to customize your campaign further. Set Geos, daily budgets, billing type, goal type, bundle IDs, and creatives. Click **Save Target** once you’ve finished customizing this target.
7. Add any additional targets or click **Next Step** to continue.
8. Set any Advanced Settings as desired by selecting a **Minimum OS** and inputting **bundle ID(s)** to block those specific apps.
9. Click **Next Step**.
10. **Review** your new campaign setup. If everything looks good, click **Next Step** to complete your campaign creation.

Your campaign will automatically be submitted for approval. Please allow **24 to 48 hours** for the review process. An email will be sent to the **primary account's email address** when your campaign has been approved or rejected. Reasons for rejection will be included in the email. Otherwise, check back on your campaigns page to see the **status** of your campaign.



## Optimize Your Campaign With Targeting

Adding targets to your campaign can help reach the right users and get the most out of your budget.

By default, your target will include all countries, all device types, all players, etc. Customize your target towards specific players, countries, apps, and more. [Learn more about campaign targeting](/en/advertising/advanced/advanced-settings-and-targeting/)



## Bid & Budgets

Daily budgets under $500 are often exhausted very quickly or even exceeded. You will receive email notifications when your campaigns are close to reaching their daily limits. You can edit campaigns from these emails.

Your advertising campaigns' minimum budget will vary on the bid type:

- **CPI** campaigns have a minimum daily budget of $100.
- **CPM** campaigns have a minimum daily budget of $250.

Review our [Advertising FAQs](/en/faq/advertising/) to learn how to avoid going over budget, how much you should bid for clicks and installs, and more information on bid types.



## Analyze Your Data To Keep Growing

Use the [Chartboost API](/en/advertising/reference/api-overview/) to view your analytics, update campaign bids, and do more from your Chartboost platform.



## You might also like…

- [Advanced Settings and Targeting](/en/advertising/advanced/advanced-settings-and-targeting/)
- [Creative Assets Guidelines](/en/advertising/creatives/creative-assets/)
- [Advertisers & Creative Content Guidelines](/en/legal/advertiser-and-creative-content-guidelines/)
- [Advertising FAQs](/en/faq/advertising/)
- [Optimization Tips and Best Practices](/en/advertising/advanced/optimization-tips-and-best-practices/)
- [Chartboost Advertising API Explorer](/en/advertising/reference/api-overview/)